The budget runs, the clicks come, but the enquiries do not. It is tempting to conclude that advertising on Google does not pay. Usually that is not true. It only does not pay when it is set up badly.
Why clicks are not enough
Google charges for every click, whether a customer is behind it or someone who was just looking for something else. So the clicks are not what counts, but what happens after the click and who clicks in the first place.
Where money is lost
- The ads appear for searches that are only loosely related to what you offer.
- The ad promises one thing, the page afterwards another.
- The page is not built to turn visitors into enquiries.
- Nobody measures which ad actually brought an enquiry, so everything just keeps running unchanged.
What matters
A good campaign starts with the question of what an enquiry is worth to you. That tells you what you can spend per enquiry. Then come the right searches, ads that match the page, and a page that leads to the call or the message. After that you measure and improve.
What we do
We set up your Google Ads, manage them on an ongoing basis and build the pages where clicks turn into enquiries. Every month you get a report with spend, enquiries and cost per enquiry. You pay your ad budget directly to Google.
In the free first call (30 minutes) we clarify whether Google Ads makes sense for your offer.