Insights & Practice
You don't need to buy a tool to know whether AI systems know your business. With five typical customer questions and some discipline, you get a solid first picture in a quarter of an hour.
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The market for web design and SEO is hard to navigate, including in our region. These six questions let you quickly tell in the first meeting whether an agency fits you.
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Mistakes in cookie banners, legal notices, and privacy policies are among the most common triggers for cease-and-desist letters in Germany. These pitfalls are easy to spot, and most are quick to fix.
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"When will I be at the top of Google?" is the second big question after price. There's no guarantee, but there are clear factors that shape the timeframe.
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When you want to serve several towns, it's tempting to copy the same page with a different city name. That's exactly what counts as doorway spam. Here's the clean way.
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The state program Digital Innovation can subsidize digitalization projects by up to 50 percent, including digital marketing. What applies, what doesn't, and which dates are coming up.
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"What does it cost?" is the question businesses ask most about websites. There's no serious number without a conversation, but six factors shape the quote.
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GEO and AEO get mentioned in the same breath a lot, but they're not identical. Understanding the difference helps you decide more precisely where to focus your AI-visibility efforts.
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More visitors isn't always the answer. Optimizing existing pages often brings more inquiries than additional traffic — and costs a lot less.
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LCP, INP, and CLS help decide your Google ranking — but only once you know what they actually measure. A simple explanation, no jargon.
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E-E-A-T comes up in nearly every SEO conversation, yet often stays abstract. What the four letters actually mean — and the concrete steps that visibly build these signals.
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An incomplete Google Business Profile costs you inquiries every day. This step-by-step guide shows which fields actually matter and in what order to tackle them.
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Across Dessau-Roßlau, Wittenberg, and the wider Anhalt region, we see the same three Google profile mistakes again and again among craftsmen. Each one directly costs inquiries.
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Reviews are one of the strongest ranking factors in local search results — and one of the most commonly mishandled. This strategy shows how to do it the right way.
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When someone asks an AI for a provider in their own city, the AI decides who to name based on identifiable criteria. Those criteria can be deliberately influenced.
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A single mismatched address in one directory listing can be enough to weaken Google's trust in your business. Here's how to find and fix NAP errors systematically.
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Structured data is invisible to visitors, but it's an important signal for Google and AI systems. Here's which types make the biggest difference for local businesses.
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Performance is often treated as a technical detail, but it's really a direct revenue factor. These levers move the needle on load time the most.
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The vast majority of hacked WordPress sites had an outdated, vulnerable component at the time of the attack. These steps close the most common gaps.
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Generative Engine Optimization isn't a future topic anymore. Businesses not showing up in AI search today are losing market share — including here in Dessau and the Anhalt region.
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Getting found in the local Map Pack is the foundation for more calls and inquiries. Here's how craftsmen and B2B businesses dominate local search in the region.
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A relaunch is more than a new design. Businesses that think performance, Core Web Vitals, and conversion optimization together win measurably more inquiries and revenue.
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