Renew without losing · Website Relaunch
Website relaunch without losing rankings
A relaunch replaces your old website with a new one without losing what you have built up on Google. The most important part is the redirects: every old address points to the matching new page. We plan the switch so that visitors and Google follow the move. In a relaunch we optimise the whole website for SEO, AEO and GEO.
Why relaunches usually fail
What you get
- A review: which old pages bring visitors and enquiries today?
- A plan: what stays, what is merged, what goes, what is new
- A redirect list: every old address points to the matching new page (301 redirect)
- The new website with clear text, fast technology and mobile display
- Tests before launch: links, redirects, forms, mobile
- Checks after launch in Google Search Console: spot and fix errors early
When is a relaunch worth it?
When your website is slow, works badly on a phone, looks outdated or nobody knows any more how to change it. Or when it exists but brings no enquiries.
Not every old site needs to be rebuilt. Sometimes better text and a tidier structure are enough. We tell you honestly before you spend money.
Will I lose my Google ranking in a relaunch?
Not necessarily. If old addresses are redirected properly to matching new pages, and the new pages answer the questions at least as well as the old ones, much of it is kept. Small fluctuations in the first weeks are normal.
We cannot guarantee it, because Google judges the move itself. That is why we plan it carefully and check after launch.
What is a 301 redirect?
A 301 redirect tells visitors and Google: this page can now be found permanently at a new address. That way visitors are not lost, and Google can transfer the ranking of the old page to the new one.
How it works
Step by step, no surprises.
- 1First callWe clarify what the new site should achieve and what does not work on the old one.
- 2Review and planWe look at what brings visitors today and plan what stays, goes or is created.
- 3Build and testWe build the new site, set up the redirects and test everything before launch.
- 4Launch and checksWe go live and check in the following weeks whether Google follows the move properly.
An example from practice
Real projects, real numbers.
From Dessau-Roßlau, for the region
Relaunches from Dessau-Roßlau: we renew websites for businesses in the region and all over Germany and make sure your local rankings survive the move.
Also for businesses in Halle (Saale), Magdeburg, Köthen (Anhalt), Lutherstadt Wittenberg, Bitterfeld-Wolfen, Bernburg (Saale), Zerbst/Anhalt. See all services →
What does it cost?
Every project is different. The price depends on:
- How many pages the old website has and how many of them move
- How much text and structure need to be created
- Whether a shop or additional features are added
- How extensive the checks after launch should be
You get the exact quote with price and timeline after the first call, before we start.
Frequently asked questions
Will I lose my Google ranking in a relaunch?
Not necessarily. If old addresses are redirected properly to matching new pages and the new pages answer the questions at least as well, much of it is kept. Small fluctuations in the first weeks are normal. Nobody can guarantee it.
How long does a relaunch take?
That depends on the scope. The quote gives you a fixed timeline before we start.
Do I need a relaunch, or are smaller changes enough?
We check that in the first call. Sometimes better text, a tidier structure and faster technology are enough. If a relaunch is not needed, we say so.
Do I have to change my domain?
No, usually you keep your domain. It stays your company’s address; only the content behind it is new.
How much does a relaunch cost?
That depends on the number of pages, the work on new text and structure, and the checks after launch. After the first call you get a fixed quote.
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Tell us about your project
Tell us briefly what it is about. We will get back to you with an honest assessment and a clear quote.
- Reply within 24 hours
- Fixed quote before we start, no hidden costs
- No jargon, promised
Let’s talk.
One short call and you know where you stand – even if we are not the right fit.